SPOTIFY - BLACK HISTORY IS NOW

Spotify amplified its year-round celebration of Black History with it’s ‘Black History is Now’ campaign inspiring people to discover the music 
and artists who have defined and continue to define global culture. The campaign culminated in a three-day immersive exhibit-style pop-up 
in SoHo designed and produced by MATTE and myself. Presenting 16 defining songs and 17 phenomenal women, the press preview and event 
weekend featured stories curated by music journalist Jewel Wicker, surprise merch drops, interactive elements, panels and performances by 
6lack & Masego. Design elements ranged from a typography photo wall to acrylic merch displays to the soundscapes adding an auditory layer 
to the immersive experience. Large free standing screens broke down the significance of 16 songs that have shaped Black music while another 
installation highlighted phenomenal Black women artists whose images were suspended along the ceiling. For each woman featured, a visual arrangement was styled with props and florals representing a single theme related to her career and creative expression.